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"市場調査は役に立たない。もし2013年に顧客のところへ行って、「キッチンにいつもついている黒い円筒形で、プリングルスの缶ほどのサイズで、話しかけたり質問できたり、さらには照明をつけたり音楽を再生したりするものが欲しいですか？」と聞いたとしても。"
Jeff Bezos
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