Strategic Thinking Quotes

"If you have an enemy, then learn and know your enemy, don’t just be mad at him or her." "He will win who knows when to fight and when not to fight." "If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in ever" "The wise warrior avoids the battle." "When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer." "Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm." "Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home." "Play long-term games with long-term people" "In crises the most daring course is often safest" "Let our advance worrying become advance thinking and planning." "Solving big problems is easier than solving little problems" "If I have three good decisions a day, that’s enough. They should just be as high quality as I can make them." "There are but two powers in the world, the sword and the mind. In the long run the sword is always beaten by the mind" "The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom." "I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things." "An idea that is developed and put into action is more important than an idea that exists only as an idea." "When you’re first thinking through an idea, it’s important not to get bogged down in complexity. Thinking simply and clearly, is hard to do." "These young guys are playing checkers. I’m out there playing chess." "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction."