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Consumer Behavior Quotes

"Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car."

"Market research doesn't help. If you had gone to a customer in 2013 and said, 'would you like a black, always-on cylinder in your kitchen about the size of a Pringles can that you can talk to and ask questions, that also turns on your lights and plays musi"

"No customer was asking for Echo. This was definitely us wandering. Market research doesn’t help."

"Good inventors and designers deeply understand their customer. They spend tremendous energy developing that intuition. They study and understand many anecdotes rather than only the averages you’ll find on surveys. They live with the design."