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Customer Experience Quotes

"Your most unhappy customers are your greatest source of learning."

"So I’ve seen life as one long learning process. And if I see – you know, if I fly on somebody else’s airline and find the experience is not a pleasant one, which it wasn’t in – years ago, then I’d think, well, you know, maybe I can create the kind of airli"

― Richard Branson

"With the casino and the beds, our passengers will have at least two ways to get lucky on one of our flights."

― Richard Branson

"We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent."

"We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better."

"We invent before we have to. These investments are motivated by customer focus rather than by reaction to competition. We think this approach earns more trust with customers and drives rapid improvements in customer experience – importantly – even in those"

"There are many advantages to a customer-centric approach, but here’s the big one: customers are always beautifully, wonderfully dissatisfied, even when they report being happy and business is great. Even when they don’t yet know it, customers want somethin"

"I’m not against beta testing or surveys. But you, the product or service owner, must understand the customer, have a vision, and love the offering. Then, beta testing and research can help you find your blind spots. A remarkable customer experience starts "