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Future Proofing Business Quotes

"I very frequently get the question, “What’s going to change in the next ten years?” And that is a very interesting question; it’s a very common one. I almost never get the question, “What’s not going to change in the next ten years?” And I submit to you that that second question is actually the more important of the two, because you can build a business strategy around the things that are stable in time."