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User Experience Quotes

"Any product that needs a manual to work is broken."

"Market research doesn't help. If you had gone to a customer in 2013 and said, 'would you like a black, always-on cylinder in your kitchen about the size of a Pringles can that you can talk to and ask questions, that also turns on your lights and plays musi"

"The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works."

"Good inventors and designers deeply understand their customer. They spend tremendous energy developing that intuition. They study and understand many anecdotes rather than only the averages you’ll find on surveys. They live with the design."