“Every startup should address a real and demonstrated need in the world. If you build a solution to a problem lots of people have, it's so easy to sell your product to the world”
— Kevin Systrom
Simplified Meaning:
Starting a new business works best when it solves a problem that many people experience. Imagine you notice that in your town, many people struggle to find safe parking spaces. If you create a mobile app that helps them quickly find available spots, this app would become popular because it addresses a real issue. When a product meets a widespread need, people see its value immediately and are more likely to buy it. For example, smartphones became hugely successful because they provided a real solution for communication, internet access, and entertainment in one device. If you're thinking of starting a business, focus on finding a common problem and creating a useful solution. This makes it much easier to find customers who are ready to pay for what you offer.