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“Every startup should address a real and demonstrated need in the world. If you build a solution to a problem lots of people have, it's so easy to sell your product to the world”

Kevin Systrom

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Simplified Meaning:

Starting a new business works best when it solves a problem that many people experience. Imagine you notice that in your town, many people struggle to find safe parking spaces. If you create a mobile app that helps them quickly find available spots, this app would become popular because it addresses a real issue. When a product meets a widespread need, people see its value immediately and are more likely to buy it. For example, smartphones became hugely successful because they provided a real solution for communication, internet access, and entertainment in one device. If you're thinking of starting a business, focus on finding a common problem and creating a useful solution. This makes it much easier to find customers who are ready to pay for what you offer.

Related tags
Business strategy Customer focus Entrepreneurship Innovation Market need Problem solving Product development Sales strategy Startup Value proposition
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