“Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.”
— Sun Tzu
Simplified Meaning:
If you can make your opponent believe that fighting you won't bring them much benefit, they won't be as eager to fight. Think about a school bully who usually picks on kids to feel powerful or get lunch money. If someone convinces the bully that they won’t get anything valuable from picking on them, the bully will likely lose interest and stop. This idea is also seen in history, like during wars. Countries often try to show their enemies that attacking them isn't worth the trouble because it won't lead to anything good. For people today, this can mean that if you're dealing with someone who wants to cause trouble, show them that it's not going to get them what they want, and they might leave you alone. It's about making the conflict seem pointless to the other side.