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Tony Hsieh Quotes

"Your culture is your brand""Without conscious and deliberate effort, inertia always wins""Chase the vision, not the money; the money will end up following you""Don't play games that you don't understand, even if you see lots of other people making money from them""Great things never came from comfort zones""Pursue growth and learning""The best way to build a brand for the long term is to consistently deliver a great product and customer service""Your personal core values define who you are, and a company's core values ultimately define the company's character and brand""Envision, create, and believe in your own universe, and the universe will form around you""If you are not prepared to be wrong, you'll never come up with anything original""For individuals character is destiny For organizations culture is destiny""I want to help build communities to support entrepreneurs and be a megaphone for them""Our belief is that if you get the culture right most of the other stuff like great customer service or building a great long-term brand or passionate employees and customers will happen on its own""Customer service shouldn't just be a department it should be the entire company""Whatever you’re thinking, think bigger""Stop chasing the money and start chasing the passion"