Risk Taking Quotes

"If you only do things where you know the answer in advance, your company goes away." "Sometimes we measure things and see that in the short term they actually hurt sales, and we do it anyway." "If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table." "No customer was asking for Echo. This was definitely us wandering. Market research doesn’t help." "To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment." "We take risks all the time, we talk about failure. We need big failures in order to move the needle. If we don't, we're not swinging enough. You really should be swinging hard, and you will fail, but that's okay." "We all know that if you swing for the fences, you’re going to strike out a lot, but you’re also going to hit some home runs." "If you never want to be criticized, for goodness' sake don't do anything new." "When you look at something like, go back in time when we started working on Kindle almost seven years ago…. There you just have to place a bet. If you place enough of those bets, and if you place them early enough, none of them are ever betting the company" "You cannot be wimpy out there on the dream-seeking trail. dare to break through barriers, to find your own path." "I advise you to say your dream is possible and then overcome all inconveniences, ignore all the hassles and take a running leap through the hoop, even if it is in flames." "Hell, there are no rules here-- we're trying to accomplish something." "Forget safety. Live where you fear to live. Destroy your reputation. Be notorious." "I've long believed that good food, good eating, is all about risk." "You’re only as good as the chances you take" "The opportunities that everyone cannot see are the real opportunities." "I'm a risk taker. I like to test myself and try new things." "If you obey all the rules, you miss all the fun" "I would rather be really good at something, or fail miserably at it." "If you're offered a seat on a rocket ship, don't ask what seat. Just get on"