Risk Taking Quotes

"When Henry Ford made cheap, reliable cars people said, 'Nah, what's wrong with a horse?' That was a huge bet he made, and it worked." "When you look at something like, go back in time when we started working on Kindle almost seven years ago…. There you just have to place a bet. If you place enough of those bets, and if you place them early enough, none of them are ever betting the company" "Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do." "Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it." "The fishermen know that the sea is dangerous and the storm terrible, but they have never found these dangers sufficient reason for remaining ashore." "What would life be if we had no courage to attempt anything?" "Life is lived on the edge." "If you only do things where you know the answer in advance, your company goes away." "Sometimes we measure things and see that in the short term they actually hurt sales, and we do it anyway." "If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table." "No customer was asking for Echo. This was definitely us wandering. Market research doesn’t help." "To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment." "We take risks all the time, we talk about failure. We need big failures in order to move the needle. If we don't, we're not swinging enough. You really should be swinging hard, and you will fail, but that's okay." "We all know that if you swing for the fences, you’re going to strike out a lot, but you’re also going to hit some home runs." "If you never want to be criticized, for goodness' sake don't do anything new."