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Innovation Quotes

"I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out."

"You have to be willing to be misunderstood if you're going to innovate."

"If you double the number of experiments you do per year, you're going to double your inventiveness."

"Invention requires a long-term willingness to be misunderstood. You do something that you genuinely believe in, that you have conviction about, but for a long period of time, well-meaning people may criticize that effort. When you receive criticism from we"

"To get something new done you have to be stubborn and focused, to the point that others might find unreasonable."

"If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table."

"If you're watching your competitors, you're unlikely to invent a bunch of stuff on your own."

"Me-too companies have not done that well over time."

"Sometimes (often actually) in business, you do know where you’re going, and when you do, you can be efficient. Put in place a plan and execute. In contrast, wandering in business is not efficient ... but it’s also not random. It’s guided – by hunch, gut, i"

"No customer was asking for Echo. This was definitely us wandering. Market research doesn’t help."

"To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment."

"Most large organizations embrace the idea of invention, but are not willing to suffer the string of failed experiments necessary to get there."

"We take risks all the time, we talk about failure. We need big failures in order to move the needle. If we don't, we're not swinging enough. You really should be swinging hard, and you will fail, but that's okay."

"If you're not stubborn, you'll give up on experiments too soon."

"If you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve."

"If you never want to be criticized, for goodness' sake don't do anything new."

"Companies are rarely criticized for the things that they failed to try. But they are, many times, criticized for things they tried and failed at."

"We understand that and believe in failing early and iterating until we get it right. When this process works, it means our failures are relatively small in size (most experiments can start small), and when we hit on something that is really working for cus"

"When you look at something like, go back in time when we started working on Kindle almost seven years ago…. There you just have to place a bet. If you place enough of those bets, and if you place them early enough, none of them are ever betting the company"

"As a company grows, everything needs to scale, including the size of your failed experiments. If the size of your failures isn’t growing, you’re not going to be inventing at a size that can actually move the needle. Amazon will be experimenting at the righ"

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