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Risk Taking Quotes

"No customer was asking for Echo. This was definitely us wandering. Market research doesn’t help."

"Most decisions should probably be made with somewhere around 70% of the information you wish you had. If you wait for 90%, in most cases, you’re probably being slow."

"To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment."

"We take risks all the time, we talk about failure. We need big failures in order to move the needle. If we don't, we're not swinging enough. You really should be swinging hard, and you will fail, but that's okay."

"We all know that if you swing for the fences, you’re going to strike out a lot, but you’re also going to hit some home runs."

"If you never want to be criticized, for goodness' sake don't do anything new."

"When you look at something like, go back in time when we started working on Kindle almost seven years ago…. There you just have to place a bet. If you place enough of those bets, and if you place them early enough, none of them are ever betting the company"

"You cannot be wimpy out there on the dream-seeking trail. dare to break through barriers, to find your own path."

"I advise you to say your dream is possible and then overcome all inconveniences, ignore all the hassles and take a running leap through the hoop, even if it is in flames."

"Hell, there are no rules here-- we're trying to accomplish something."

"Forget safety. Live where you fear to live. Destroy your reputation. Be notorious."

― Rumi