"Un mito es una imagen en términos de la cual tratamos de entender el mundo."

“Victorious warriors win first and then go to war, while defeated warriors go to war first ...”

“We choose not randomly each other. We meet only those who already exists in our subconscious.”

“It ain’t about how hard you hit. It’s about how hard you can get hit and keep moving forward”

“When something is important enough, you do it even if the odds are not in your favor.”

“The most we can hope for is to create the best possible conditions for success, then let g...”

“We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the re...”

“I start early, and I stay late, day after day, year after year, it took me 17 years and 11...”

“You have to believe in the long-term plan you have but you need the short-term goals to mo...”

“When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.”

“We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful”

“When someone leaves, it’s because someone else is about to arrive.”

“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.”