“Strong emotional connections between individuals, customers, and salespeople that trust each other will always be ten times more powerful than the most expensive ad campaign. That's the power social media makes possible”
— Clara Shih
Simplified Meaning:
When people trust and care about each other, that bond is far stronger than any fancy advertisement. For instance, if you have a favorite local bakery because the owner knows your name and always remembers your favorite pastry, you'll keep going back there, not because of their ads but because of the personal connection. Similarly, if a salesperson always gives you honest advice and helps you find exactly what you need, you'll trust them and buy more from them over time. Social media helps create these kinds of connections on a larger scale because it allows people to interact directly and build trust, not just see ads. So, businesses should focus more on building genuine relationships with their customers rather than spending huge amounts on just advertisements. This way, they can grow a loyal customer base that will support them more consistently.
