"Personne ne veut acheter une Civic électrique à 60 000 $. Mais les gens paieront 90 000 $ pour une voiture de sport électrique."

Simplified Meaning:

People tend to pay more for something they consider special or luxurious, even if cheaper options are available. For example, think about how some people are willing to spend a lot of money on a fancy dress or a high-end watch. They do this because these items make them feel special or look impressive, rather than buying something more practical and cheaper that serves the same basic function. In the case of cars, a basic model like a Civic, even if it's electric and expensive, doesn't have the same appeal as a luxury sports car that looks and feels extravagant. This explains why someone would rather spend a lot more money on the sports car. If you apply this to your own life, it means that when offering something, you should consider how much value or excitement it brings to people, not just the cost.