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“Social media requires that business leaders start thinking like small-town shop owners: People want to be able to connect with the person behind the brand and get to know their story.”

Gary Vaynerchuk

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Simplified Meaning:

Business leaders should treat social media like being a small-town shop owner where people want to meet and connect with the person who owns the business and hear their story.

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Authenticity Community engagement Digital marketing Personal branding Relationship building Social media
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