“Social media requires that business leaders start thinking like small-town shop owners: People want to be able to connect with the person behind the brand and get to know their story.”
— Gary Vaynerchuk
Copied to clipboard
Simplified Meaning:
To succeed on social media, business leaders need to act like small-town shop owners. These shop owners know their customers well and have personal relationships with them. For example, when you walk into a small bakery, the owner might greet you by name, ask how your family is, and remember your favorite pastry. This personal connection makes customers feel special and valued. On social media, businesses should do the same. They should show who they are, share their stories, and interact with their customers just like the friendly baker. By being more open and personal, businesses can build trust and loyalty. This makes people more interested in what the business offers and encourages them to support it.
Related tags
Authenticity Community engagement Digital marketing Personal branding Relationship building Social mediaFEATURED QUOTES
