“Your content should act like a TV show and have multiple seasons.”
— Gary Vaynerchuk
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Simplified Meaning:
Think of your content like a favorite TV show that keeps coming back with new episodes and seasons. Each season has a different storyline but still connects to the overall theme of the show. By doing this, you keep your audience interested and wanting to come back for more. For example, a cooking blog can have different series like winter recipes, summer BBQs, or holiday baking. This makes the content fresh and exciting, just like how people look forward to new episodes of a beloved TV show. Applying this idea means planning your content in parts, giving people something new to enjoy every time, and maintaining their interest over the long term.
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