"En avant n'est pas un mémoire mais plutôt un récit candide et captivant de son retour vers l'entreprise qu'il a contribué à construire et à guider vers le succès"
— Howard Schultz
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Simplified Meaning:
This quote means that the book "Onward" isn't just about someone's life story. Instead, it tells the honest and interesting story of how a person returned to the business they helped create and led it to be successful again. Think of it like a famous coach coming back to their old team to help them win. The story focuses on the decisions, challenges, and experiences during that time. For someone reading it, they might learn how to deal with tough situations and lead a team to success. It's about practical lessons from real events, not just personal memories.
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