“When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.”

Simplified Meaning:

People often succeed by focusing on what their competitors are doing, always trying to be better than the rivals. But in another way of thinking, instead of only worrying about outdoing others, imagine thinking about what customers really need and wanting to create something new that can help them. For example, two companies are making phones. One company spends all their time trying to make sure their phone looks better than the others. The second company is thinking about what customers want in a phone, perhaps how to make it easier to use or have better battery life. The second company could end up creating a phone that customers truly love because they focused on solving real problems rather than just beating their competitor. This idea encourages people to direct their energy on innovation and meeting the needs of whoever they serve, rather than just trying to win against someone else. If you run a business or work on projects, focusing on how to improve the lives of your customers or users means you can create more valuable and helpful products or services. It’s a mindset that can lead to more meaningful success and satisfaction.