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“You can have the best technology, you can have the best business model, but if the storytelling isn't amazing, it won't matter. Nobody will watch.”

Jeff Bezos

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Even if you have the most advanced technology or the smartest business idea, it's useless unless you can tell a great story about it. Imagine you have created a fantastic new gadget. It has amazing features and works better than anything else on the market. However, if you can't explain clearly why people should care about it or how it can improve their lives, no one will be interested. Consider movies as an example. You can have the most stunning special effects and the biggest budget, but if the story is boring or confusing, people won’t enjoy it or recommend it to others. In your own life, if you are trying to sell a product or share a new idea at work, think about how to make your message interesting and relatable. Great storytelling grabs attention and makes people care, so practice presenting your ideas in a way that feels engaging and exciting to others.

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Audience engagement Business model Business success Content quality Entertainment industry Storytelling Technology
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