“The most important thing in strategy is to make sure that you have a really clear strategic positioning”

Simplified Meaning:

When planning how to achieve something big, like a business goal or winning a game, it’s crucial to clearly understand where you stand and what makes you different from others. Think about opening a coffee shop. You need to know what your shop will offer that others do not. Maybe you use unique, rare coffee beans, or you focus on creating a cozy atmosphere that invites people to stay and relax. This special thing—your "strategic positioning"—sets you apart from your competitors. Imagine if you don’t have a clear idea of this. You might end up just like any other coffee shop, with nothing special to attract customers. But if you confidently highlight what is unique about your shop, people will remember it and keep coming back. In other words, knowing and using your unique strengths effectively is key to standing out and succeeding. Anyone can apply this by figuring out what they excel at and focusing on those strengths, whether in their personal life, at work, or in any kind of competition.