“Sound strategy starts with having the right goal.”
— Michael Porter
Simplified Meaning:
Having a good plan starts with setting the right target. Imagine you want to build a house. Before you start, you need to have a clear picture of what the house should look like, how many rooms it will have, and where you want it to be. If you just start building without this clear idea, you might end up with something that doesn't meet your needs or expectations. In the same way, whenever you are trying to achieve something big, whether it's in business, personal goals, or any project, you need to first know exactly what you want to achieve. For example, a company wants to grow. They have to decide first if their goal is to get more customers, sell more products, or expand to new areas. Once they know the goal, they can plan the best way to get there. So, having a clear goal helps you make better plans and decisions to reach it.