“What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it”
— Safra Catz
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Simplified Meaning:
To succeed in a business, you need to focus on making your product or service very appealing to customers. Think of it like running a food truck. If you want people to buy your food instead of eating at the restaurant across the street, you need to create a special dish that tastes amazing and is priced well. People should feel they can't miss out on trying your food. For example, consider Apple. They made the iPhone very desirable by adding unique features, so people felt they needed to buy it. If you can make your offering that attractive, customers will want to choose your business over others. This approach can help any business thrive by focusing on being the best option available.
Related tags
Business Business strategy Competitive advantage Customer engagement Customers Entrepreneurship Marketing strategy Value propositionFEATURED QUOTES
