Competitive Advantage Quotes

"Your margin is my opportunity." "The lifeblood of our success for the future is the ability to provide an experience for our customers that makes us a destination." "The ability to change faster than your competition purely, purely as a function of the ability to get feedback from the market and respond to it, that iterative process—we think is magical" "You can create value with breakthrough innovation, incremental refinement, or complex coordination. Great companies often do two of these. The very best companies do all three" "It’s not about being relentlessly focused on the competitor. It is about being relentlessly focused on the customer." "If you want to create and capture lasting value, don’t build an undifferentiated commodity business" "Operational effectiveness and strategy are both essential to superior performance" "If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful" "What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it" "Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value." "Strategy is about making choices, trade-offs; it's about deliberately choosing to be different." "The worst error in strategy is to compete with rivals on the same dimensions" "A company can outperform rivals only if it can establish a difference that it can preserve" "Every great business is built around a secret that's hidden from the outside." "Competition on dimensions like quality or cost is mutually destructive and does not lead to the creation of sustainable advantage" "The fundamental task in strategy is to find a way of achieving a sustainable competitive advantage over your rival or rivals" "A company’s success depends on the performance of its activities as compared to its rivals" "If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... they ask, why would you buy it if you can choose a trusted brand unless there's a big difference? A lot of times, an entrepreneur will come up with something that's only slightly better. It can't be slightly better. It's got to be a lot better."