"私たちがやってこなかった多くのことに対しても、やってきたことに対しても同じくらい誇りに思っています。イノベーションとは、千のことにノーと言うことです。"

“We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the re...”

“You are what you believe yourself to be.”

“It is during our darkest moments that we must focus to see the light.”

“Success isn’t always about ‘Greatness’, it’s about consistency. Consistent, hard w...”

“Build your opponent a golden bridge to retreat across.”

“Your attitude, not your aptitude, will determine your altitude ”

“You have to believe in the long-term plan you have but you need the short-term goals to mo...”

“Success will always be driven by focus & effort — and we always control both.”

“An eye for an eye will only make the whole world blind.”

“I didn't come this far to only come this far, so we've still got further to go”

“Have the courage to follow your heart and intuition. They somehow already know what you tr...”

“The men I idolized built their bodies and became somebody – like Sylvester Stallone and ...”