“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust”

Simplified Meaning:

When someone is trying to sell something, there are often five main reasons why a person might decide not to buy. First, the person might not need what is being sold. For example, selling a winter coat to someone living in a tropical climate doesn't make sense. Second, they might not have enough money to buy it, like when someone wants a new phone but can't afford it. Third, they might not feel the urgency to buy it right away, similar to how you might wait to buy new shoes until your old ones are completely worn out. Fourth, the person might not really want the item, such as when a child is offered broccoli but doesn't like it. Lastly, they might not trust the seller, maybe because they've had a bad experience before or don't know the seller well enough. Understanding these reasons can help someone address and overcome them, making it easier to successfully sell their product.