“We've got to put a lot of money into changing behavior.”

Simplified Meaning:

Changing how people act often requires a significant investment. Think about how smoking was common everywhere years ago. Governments spent a lot of money on campaigns, showing the dangers of smoking through advertisements and educational programs. These efforts helped people understand the risks, and many chose to quit smoking, leading to healthier communities. This quote suggests that money can be a powerful tool to encourage positive changes in society. For example, to reduce plastic waste, a government might invest in promoting reusable bags through ads, workshops, and even discounts. By continuously exposing people to these ideas and giving them incentives, their habits begin to shift. Overall, the message is that making lasting changes in people's actions often costs money, but it's a worthwhile investment for improvement and progress.