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“If you’re not putting relevant context around your content, you’re wasting your time. ”

Gary Vaynerchuk

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When you share information or tell a story, it's important to give background details that help people understand why it's important. Imagine telling a friend about a movie you saw, but you don't say what the movie is about, who the characters are, or why you liked it. Your friend wouldn't get much out of it and might lose interest. For example, in history class, if a teacher talks about a war but doesn't explain what caused it or how it affected people, students will have a hard time understanding. By adding relevant context like the reasons behind the war and its impact, the lesson becomes meaningful and interesting. In everyday life, when you share a news article on social media, give some background on why it's important or how it relates to current events. This helps others see its value and understand it better. So, always try to include the necessary details to make your information clear and useful.

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Audience engagement Content marketing Content strategy Contextual marketing Digital marketing Marketing strategy Relevance
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