“Your audience dictates the platforms you use.”
— Gary Vaynerchuk
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Simplified Meaning:
To understand this idea, think about how people communicate differently with various groups of friends. For example, teenagers might use TikTok to share videos because that’s where their friends are. In contrast, professionals might use LinkedIn to network because it’s the best platform for career connections. So if you want to successfully reach people, you must use the communication tools they prefer. If you run a business selling clothes to young people, using Instagram might be effective since a lot of young shoppers are there. This is like learning the language of the people you want to talk to, making sure you're in the right place to connect with them.
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Audience analysis Audience engagement Content marketing Customer focus Digital marketing Marketing strategy Social media strategy Target audienceFEATURED QUOTES
