“If people believe they share values with a company, they will stay loyal to the brand.”
— Howard Schultz
Simplified Meaning:
When people feel that a company has the same beliefs and priorities as they do, they are more likely to keep buying from that company. Imagine you care a lot about protecting the environment. If you find a company that uses eco-friendly materials and supports green initiatives, you will probably choose to buy from them over others. You feel a connection to the company because it cares about the same things you do. This connection makes you trust the company and prefer their products. In your own life, if you’re running a business, showing customers that you care about the same things they do can help you keep them coming back. For example, if many of your customers are interested in health, showing you care about health too by selling organic products can build strong loyalty.
