Brand Identity Quotes

"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." "If people believe they share values with a company, they will stay loyal to the brand." "As a brand marketer, I'm a big believer in branding the customer experience, not just selling the service" "Brands mature over time, like a fine wine, and are simply the collection of your positive or negative actions. " "Marketing is really about people and branding is about creating a unique distinction in the mind of the customer"