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"أحيانًا نقوم بقياس الأمور ونرى أنها في الأمد القريب تؤذي المبيعات فعليًا، ومع ذلك نقوم بذلك."

Jeff Bezos

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Simplified Meaning:

Imagine you run a candy shop and you decide to give away free candies every Friday. At first, you notice that people are not buying as much candy on Fridays because they are getting it for free. This is not good for sales in the short term - it seems like you're losing money. However, you keep doing it anyway. Why? Because over time, more people start to visit your shop, they talk about it to their friends, and eventually, these new customers start buying candy on other days, which boosts your sales in the long run. This idea applies to many situations in life and business. Sometimes you have to make a choice that doesn't look good right away, but you believe it will help more later. It's like studying hard now even if it means less free time; you do it because you know it will help you succeed in the future. So, when decisions seem tough now, think about the bigger picture and how it might benefit you later on.

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Business strategy Performance measurement Risk taking Sales strategy
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