“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
— Jeff Bezos
Simplified Meaning:
A company's brand is similar to a person's reputation. Just as people are known for their actions and character, a company is known for how well it performs and behaves. For example, think about a trustworthy friend who always helps you when you need it. They have earned your trust by consistently being reliable and supportive. In the same way, a company builds its brand by doing difficult tasks effectively and providing great products or services. If a business works hard to solve tough problems and succeeds, people will trust and respect it more. This trust can lead to more customers and success over time. For someone running a business, this means they should focus on doing their best with challenging projects. By putting in the effort and doing things well, they can gradually build a strong and positive brand that people appreciate and support.