“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

“I never viewed myself as particularly talented. Where I excel is ridiculous, sickening, wo...”

“Beginnings are usually scary, and endings are usually sad, but it's everything in between ...”

“When making a decision of minor importance, I have always found it advantageous to conside...”

“Inhale the future, exhale the past”

“People say I make strange choices, but they’re not strange for me. My sickness is that I...”

“We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the re...”

“In 1995 I had $7 bucks in my pocket and knew two things: I’m broke as hell and one day I...”

“The enemy is fear. We think it is hate, but it is fear.”

“In the end it is about trying, failing and improving.”

“Failure is an option here. If things are not failing, you are not innovating enough.”

“Kites rise highest against the wind, not with it.”

“Goals are the fuel in the furnace of achievement.”