“A company shouldn't get addicted to being shiny, because shiny doesn't last.”
— Jeff Bezos
Simplified Meaning:
Focusing too much on looking impressive or having the latest trends can be a problem for a company. Things that look flashy or exciting at first often lose their appeal quickly. For example, think about how sometimes a new store opens up with lots of flashy advertisements and special deals, but after a while, it doesn't stand out anymore and people lose interest. Instead of just trying to catch people's attention with flashy things, a company should work on being reliable and providing good service or products over a long time. This means building strong relationships with customers and making sure they are satisfied, so they keep coming back even when the initial excitement fades away. This way, the company can be successful for a long time and not just for a short period.
