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"بیشتر سازمانهای بزرگ، ایده اختراع را در آغوش میگیرند، اما حاضر به تحمل مجموعه آزمایشات ناموفق لازم برای رسیدن به آن نیستند."
Jeff Bezos
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Business strategy
Business transformation
Change management
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Experimentation
Failure tolerance
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Organizational behavior
Risk management
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