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"Les entreprises qui suivent le mouvement du "moi aussi" n'ont pas très bien réussi avec le temps."

Jeff Bezos

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Simplified Meaning:

When a business tries to copy what another company is doing without adding anything new or unique, it usually doesn't succeed in the long run. Imagine if a lot of people decided to open ice cream shops, but they all sold the exact same flavors and had the same setup. Customers would have no reason to choose one over the other, and many of these ice cream shops would probably shut down because they can't compete. On the other hand, if one of these businesses offered a special, new flavor that no one else had, or provided a cozy, fun place to hang out, people would be more likely to go there. This example shows that simply copying others isn't enough; businesses need to innovate and find their own unique angle to thrive. People can use this idea in their own lives by focusing on what makes them different or special, and not just doing what everyone else is doing.

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Business strategy Company performance Entrepreneurship Innovation Market competition Startup failure Success factors Unique selling proposition
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