“I very frequently get the question, “What’s going to change in the next ten years?” And that is a very interesting question; it’s a very common one. I almost never get the question, “What’s not going to change in the next ten years?” And I submit to you that that second question is actually the more important of the two, because you can build a business strategy around the things that are stable in time.”
— Jeff Bezos
Simplified Meaning:
Many people ask what will change in the next ten years. But, a more important question is to ask what will stay the same in the next ten years. Knowing what will not change helps you make a strong plan for your business.
Related tags
Business growth Business strategy Change management Future predictions Innovation Long-term vision Stability Strategic planning