“I very frequently get the question, “What’s going to change in the next ten years?” And that is a very interesting question; it’s a very common one. I almost never get the question, “What’s not going to change in the next ten years?” And I submit to you that that second question is actually the more important of the two, because you can build a business strategy around the things that are stable in time.”
— Jeff Bezos
Copied to clipboard
Simplified Meaning:
People often ask about what will change in the future, and this is a common and interesting question. However, it's less common for people to ask about what will stay the same. Thinking about what won't change is actually more useful, especially for planning a business. For example, customers will always want good service and low prices. By focusing on these unchanging needs, a business can develop a strong and lasting strategy. This approach helps companies stay relevant and successful over time. So, instead of only preparing for change, it’s smart to also consider what will always be important to people.
Related tags
Business growth Business strategy Change management Future predictions Innovation Long-term vision Stability Strategic planningFEATURED QUOTES
