“If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”
— Jeff Bezos
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Simplified Meaning:
When you only pay attention to what your competitors are doing, you have to wait for them to make the first move before you do anything. This can slow you down and keep you stuck behind them. On the other hand, if you focus on what your customers need and want, you can come up with new ideas and solutions before anyone else. For example, imagine two shops selling clothes. One shop waits to see what the other one offers and copies them, but the second shop talks to its customers and creates designs they want, even if they haven’t seen them anywhere else. This second shop will lead the way and attract more customers because they meet their needs better. By focusing on customers, you can be more innovative and successful.
Related tags
Business philosophy Business strategy Competitor analysis Customer centricity Customer focus Entrepreneurship Innovation Market leadership Pioneering Strategic planningFEATURED QUOTES
