“We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.”
— Jeff Bezos
Simplified Meaning:
When creating new products or services, it's essential to think about what the customers need and want first. Instead of coming up with an idea and then trying to sell it to people, start by understanding their problems and desires. This approach ensures that what you create is truly useful and appreciated by the customers. Consider a chef who wants to create a new menu. Instead of just cooking what they like, the chef listens to customer feedback about their favorite dishes and dietary needs. By doing this, the chef creates a menu that people will love because it fits their tastes and preferences. In the same way, businesses can be more successful if they focus on their customers first. This method helps them to come up with better innovations that meet real needs. For anyone looking to start a project or a business, it's a good idea to pay attention to what people want and need, which can lead to more successful and meaningful outcomes.
