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“We understand that and believe in failing early and iterating until we get it right. When this process works, it means our failures are relatively small in size (most experiments can start small), and when we hit on something that is really working for cus”

Jeff Bezos

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Simplified Meaning:

The idea here is to make small mistakes early on and keep trying different things until we succeed. By starting with small tests, our mistakes are not too big, and we can find out what works for people faster.

Related tags
Business strategy Customer satisfaction Experimentation Failure and success Innovation Iterative process Product development Risk management
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