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“We understand that and believe in failing early and iterating until we get it right. When this process works, it means our failures are relatively small in size (most experiments can start small), and when we hit on something that is really working for cus”

Jeff Bezos

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When we tackle new projects or ideas, it’s smart to test them out in small steps. This way, if something doesn’t work out, it's a minor setback rather than a huge problem. Think of how scientists conduct experiments—they test small parts first before moving on to bigger trials. If a scientist finds a mistake early on, they can fix it without wasting too much time or resources. For example, if you're learning to cook, you might try making a small portion of a new recipe first. If it tastes bad, you haven’t wasted lots of ingredients, and you can tweak the recipe until it’s delicious. Similarly, in life and work, starting small experiments lets you make improvements steadily. This approach keeps mistakes manageable and helps you find success through gradual improvement.

Related tags
Business strategy Customer satisfaction Experimentation Failure and success Innovation Iterative process Product development Risk management
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