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“The best products in the world have a point of view. The worst products have none”

Kevin Systrom

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Great products have a clear purpose and vision that make them stand out. When a company knows exactly what they want their product to be and what problem it solves, the product is special and can attract loyal customers. For example, think about Apple and their iPhones. Apple creates phones that are not only functional but also beautifully designed and easy to use, with a strong focus on user experience. People buy iPhones because they trust Apple's vision of making sleek, high-quality, and user-friendly technology. On the other hand, if a product is made without any clear direction or unique features, it becomes just another item on the shelf. It doesn't offer anything new or better, so it doesn't capture people's interest. Imagine a cheap smartphone that tries to copy many features from other brands but doesn't do anything particularly well. Customers won’t see a reason to choose it over other phones. So, having a clear point of view means understanding what makes your product different and valuable. By focusing on this unique vision, products can become more engaging and successful.

Related tags
Branding Creativity Differentiation Excellence Innovation Perspective Product design Quality Vision
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