"私たちは、私が言うように、他の産業に入って揺さぶりをかけます。そして私は、あなたも知っての通り、私たちはそれを異なる方法で行いますし、私はその結果として産業がヴァージンが市場に攻撃を仕掛けたことにより、全く同じではなくなったと思います。"
— Richard Branson
Simplified Meaning:
When Virgin enters a new industry, they do things in a unique way that shakes things up and forces changes. Imagine a town where everyone eats at the same old diner every day. Then, a new, exciting restaurant opens with fresh ideas and better service. Suddenly, the old diner has to improve to keep customers coming in. This is what Virgin does to various industries; they introduce better, more innovative ways of doing things, which makes their competitors step up their game. As a result, consumers benefit from improved services and products. In your own life, you can apply this by daring to be different and not being afraid to challenge the status quo in your work or personal projects; this could lead to positive changes and set new standards for others.
