“We, we – as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.”
— Richard Branson
Simplified Meaning:
When Virgin enters a new industry, they do things in a unique way that shakes things up and forces changes. Imagine a town where everyone eats at the same old diner every day. Then, a new, exciting restaurant opens with fresh ideas and better service. Suddenly, the old diner has to improve to keep customers coming in. This is what Virgin does to various industries; they introduce better, more innovative ways of doing things, which makes their competitors step up their game. As a result, consumers benefit from improved services and products. In your own life, you can apply this by daring to be different and not being afraid to challenge the status quo in your work or personal projects; this could lead to positive changes and set new standards for others.
