"El contexto puede aumentar drásticamente la conversión."
— Gary Vaynerchuk
Simplified Meaning:
When you understand the situation and background of someone you're trying to convince, it becomes much easier to persuade them. Imagine trying to sell ice cream. If it's a hot summer day, people are more likely to buy because they're looking for a way to cool down. But if it’s winter, they might not be as interested. Knowing the right moment and tailoring your approach can make a big difference in how successful you are. In everyday life, if you're trying to get a friend to join you for a run, you'll have better success if you invite them when they mentioned wanting to get fit, rather than when they're busy or tired. Being aware of the right timing and the needs of others helps you connect and convince them effectively.
Related tags
Contextual marketing Customer engagement Digital marketing Marketing Sales strategy User experienceFEATURED QUOTES