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“All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.”

Jeff Bezos

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To stay successful, a business always needs to attract young people. If a company only appeals to older customers, it won't last long. Think about the famous store Woolworth's—it was very popular for a time but eventually closed down because it didn't keep up with what young people wanted. For example, new companies like Instagram and TikTok are always looking for ways to stay interesting to teenagers and young adults. This is important because young customers can stay loyal for many years, bringing in long-term sales. So, if you run a business, always think about how to draw in the next generation, keeping your products and marketing fresh and exciting.

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Adaptability Business growth Business strategy Customer retention Innovation Target audience
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