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"Me preguntan con bastante frecuencia: "¿Qué va a cambiar en los próximos 10 años?" Raramente me preguntan, y probablemente es más importante —y te animo a que pienses en esto— es la pregunta de ¿qué no va a cambiar? La respuesta a esa pregunta puede permit"

Jeff Bezos

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People often ask about what will change in the future, and this is a common and interesting question. However, it's less common for people to ask about what will stay the same. Thinking about what won't change is actually more useful, especially for planning a business. For example, customers will always want good service and low prices. By focusing on these unchanging needs, a business can develop a strong and lasting strategy. This approach helps companies stay relevant and successful over time. So, instead of only preparing for change, it’s smart to also consider what will always be important to people.

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Business growth Business strategy Change management Future predictions Innovation Long-term vision Stability Strategic planning
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