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“We invent before we have to. These investments are motivated by customer focus rather than by reaction to competition. We think this approach earns more trust with customers and drives rapid improvements in customer experience – importantly – even in those”

Jeff Bezos

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Simplified Meaning:

The idea is that we create new things because we care about our customers, not just to compete with others. This way, customers trust us more, and their experience gets better quickly.

Related tags
Business philosophy Competition Corporate strategy Customer experience Customer focus Customer trust Innovation Investments Market leadership
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