Corporate Strategy Quotes

"There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second." "The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design." "We invent before we have to. These investments are motivated by customer focus rather than by reaction to competition. We think this approach earns more trust with customers and drives rapid improvements in customer experience – importantly – even in those" "We don’t have a monopoly. We have market share. There’s a difference" "Operational effectiveness and strategy are both essential to superior performance" "The best CEOs I know are teachers, and at the core of what they teach is strategy" "I still believe heavily that we have to be careful about having this ego and hubris as a successful corporation, that we should do it all. Because then I think we start to fail our customers and we're too focused on taking over the world" "The more benchmarking companies do, the more they look alike." "The fundamental task in strategy is to find a way of achieving a sustainable competitive advantage over your rival or rivals"