"Como mercadólogo de marca, soy un gran creyente en la marca de la experiencia del cliente, no solo en la venta del servicio"
— John Sculley
Simplified Meaning:
It means that when promoting a business, it is important to create a memorable and positive experience for the customer, not just focus on selling them a product or service.
Related tags
Brand identity Brand management Brand strategy Branding Customer experience Customer loyalty MarketingFEATURED QUOTES